How to write the perfect cover letter

Sometimes candidates think that a good resume solves everything and that a "Cover Letter" is a tradition of the past. However, the reality is completely different. When faced with two equally qualified candidates, a large majority of HR professionals and hiring managers will favor the one who wrote a cover letter.

Your resume shows what you have done (your past) while a cover letter explains why you want the job and how you will benefit the company in the future. So, how do you write the perfect cover letter?

1. Avoid standard "Hello, I am looking for a job" phrases

Do not start your letter with a boring, cliché opening like, "I am interested in the vacancy at your company and I am attaching my resume." Instead, throw in a "hook" that immediately grabs their attention.

Weak opening: "I am applying for the Marketing Manager vacancy."

Strong opening: "As a marketing professional who has increased the effectiveness of digital campaigns by 40% over the last 3 years, I believe I can make a significant contribution to [Company Name]'s strategy for entering new markets."

2. How should the letter be structured?

The ideal cover letter should consist of 3-4 short paragraphs (maximum 1 page):

Header: Your contact information, the date and the details of the person/company you are applying to.

Introduction (1st paragraph): What position are you applying for, and what attracts you to that company?

Body (2nd and 3rd paragraphs): How can you solve the company's problem (or fulfill their need)? Provide 1-2 examples of your greatest achievements. Do not repeat your resume, complement it.

Conclusion (Call to Action): A polite call to action stating that you are open to an interview. For example: "I look forward to the opportunity of an interview to discuss how my experience can bring value to [Company Name]."

3. Show that you have researched the company

Make them feel that you wrote the letter specifically for their company. Mentioning a small detail about the company's recent projects, culture or market position is the greatest proof that you truly want this job.