From a perfect resume to LinkedIn: How to optimize your digital profile

Let's say you've built a perfect, eye-catching and easily ATS-parsable resume (in PDF format) on our platform. However, in today's digital world, recruiting isn't limited to just files. The very first step 90% of HR professionals take after liking your resume is to look you up on LinkedIn.

If your resume is flawless but your LinkedIn profile is empty, chaotic or contradicts your resume, it will raise red flags for the employer. So, how should you integrate that static resume into a dynamic LinkedIn profile?

1. The Headline is more than just a job title

Your headline, right below your name on LinkedIn is the most crucial spot for search engines (SEO). Writing "Currently unemployed" or simply "Marketing manager" limits your potential. Draw inspiration from the summary on your resume:

Instead of: "Sales Specialist"

Write this: "B2B Sales Specialist | Revenue Growth & Customer Relationship Management | IT Sector"

2. Bring your "About" section to life

The "Summary" section on your resume is usually 3-4 sentences long, highly formal, and concise. On LinkedIn, however, you have a 2,000-character limit. Express yourself here using a more storytelling approach. Speak in the first person ("I"). Sincerely explain your career path, your passion for your work and what kind of colleague you are to work with.

3. Don't copy-paste your work experience, expand on it

Due to space constraints when building a resume on our platform, you likely wrote 3-4 strong bullet points (achievements) for each job. On LinkedIn, you don't have space limitations. Include those golden sentences from your resume here but also enhance the visual aspect of your work by adding project links, presentation files (PDF/PPT) or press releases under each work experience.

4. Gather recommendations

You can save valuable space by omitting the "References" section on your resume, because LinkedIn does this for you. Request short recommendation write-ups from your former managers, colleagues or university professors via LinkedIn. This serves as the social proof of your professionalism.